Rushing graphics or camera movements:
Connotes the urgency of the news. (2:24)
Transparent objects and eyes:
Connotes unmediated, unbiased information. (0:42)
The world from space:
The news will cover global stories, and is neutrally covering the whole world. (1:25)
Landmarks and cities:
Suggests coverage for everywhere, but mainly western, urban places in the Northern hemisphere. Tends to use recognizable landmarks to connote this. (3:06)
Clocks:
Represent time and urgency. (1:39)
Technology and satellites:
Represents using every possible resource to gather information, again represents global coverage. (3:17)
Beat driven fast paced music, often involving brass instruments:
Shows intensity and urgency, grabs the audiences attention and announces the news.
Male voiceovers:
Apparently more authoritative and powerful than female voices, supposed to help grab attention.
Metallic blues and strong reds:
Represents the flag, and public offices etc. showing the public world is important. (2:13)
News Readers:
News readers are supposed to deliver the news in an unbiased and impartial way. They are also meant to be serious and subdued, and connote neutrality, urgency and importance. For this, they have:
- A limited range of facial expressions, as they are not supposed to share their view on a story.
- Received pronunciation (or a Scottish/ Welsh etc. accent) and standard English. This is to avoid the connotations attached to regional accents e.g. Gloucestershire is rural and slow.
- An autocue above the camera to give Direct Address, making is appear as if they are speaking directly to the audience member, connoting unmediated information.
- Are sat behind a desk or standing prepared to deliver the news, this connotes importance and formality, unlike other shows where the presenter walks on e.g. game shows.
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